Anyone can spend a fortune and make a home look' lovely, but few have the cash or are
in a position to come up with it just to walk away without recapturing their investment.
There are, however, inexpensive ways to make a home generally more attractive, which in
essence will achieve a sale quicker and at less of a discount to your asking price.
First of all, keep in mind the 30/30 rule. Statistics show that 30 percent of the
buying decisions is made from the neighborhood, street location and a straight-on view of
the outside. Then, equally important are the first three steps through the front door.
From these inside and outside first impressions, 60 percent of the decision whether to
purchase or not will be made. As you concentrate your efforts and allocate your spending,
keep this idea in mind.
Next, keep in mind the concept of "less is better." Dispose of clutter and be
sure that rooms are not overcrowded. Put furniture in storage, if necessary, and keep in
mind the way a model home is furnished. Eliminate piles of newspapers, magazines,
clippings and bric-a-brac. Remember, people can be influenced easily and the more
personalized your home appears, the more difficult it may be for others to visualize
themselves occupying the same space. Therefore, it is sometimes worth considering removing
any abundance of ethnic or religious art, family photos, and overly dramatic artifacts.
Remember also to appeal to the senses - sight, sound and smell. Cooking odors can be as
offensive as they can be attractive. Smells of onions, garlic, herbs and spices can
sometimes be a turn-off. Also animal smells and musty odor, mold and moth balls are almost
certain to stop a would be sale.
Keep soft music on and avoid ball games, news reports and blasting television programs.
Let the real estate agent do the talking and try to give everyone space. Keep children in
the yard or outside when possible during daylight hours and keep barking dogs away when
We are trying to create a great first impression.
In conclusion, remember that today's buyer generally wants a home that is light, bright
and airy. They want privacy, good space and a flowing floor plan. Many of these desires
can be achieved by removing heavy draperies, trimming back bushes and trees, painting
walls white, lifting up soiled or worn carpet, and removing clutter.
Be sure to call a knowledgeable real estate agent before putting your home on the
market. The advance planning will surely pay off!